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Search results for “Little Red Book”
WeChat ban harms more than US tourism; Huazhu looks to second listing | Daily Brief
08/10/2020
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10:36:36 PM
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Greater Bay Airlines seeks Hong Kong approval to take off; Travel companies will be more cautious in approaching markets in China due to geopolitical tension.
"Ctrip is not a traditional company": CEO Jane Sun
05/15/2019
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3:00:47 PM
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The group asserts that in addition to being a "hi-tech" company, and its focus on expanding the product list and reach, one of Ctrip's biggest strengths lies in being reliable.
The six principles of personalization for hotel websites
11/14/2018
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7:59:19 AM
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The six principles are: you cannot force conversion, what users do is more important than what users "like", too many options is like no options, everything you think you know is (probably) not true, average is always wrong, increase sample size if results are inconclusive.
Traditional ways of selling travel fading away: Qunar's CEO Gordon Chen
09/19/2018
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10:11:42 AM
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Travel brands need to dig deep into certain habits that are being fuelled by emerging apps and platforms, for instance, the popularity of short videos, says Chen.
How hotels can personalize the customer experience to compete with Airbnb
03/23/2016
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11:16:54 AM
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Companies like Airbnb have blown the traditional market wide open and the most amazing thing about this service is that it owns no assets apart from a really well-designed, digital service. Hotels need to up their personalisation game.
Expedia relentlessly tests the science of user experience and vacation planning
02/29/2016
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9:38:38 AM
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What distinguishes Expedia is its dedication to understanding the psyche of the modern travel planner. Expedia’s leadership believes the knowledge of customers is what has allowed it to recover from earlier stumbles.
Some lessons learned from user testing hotel websites
04/18/2015
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3:29:39 PM
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To highlight how user-testing can be useful in finding opportunities to improve, three of the most popular sites in hospitality were submitted for a Peek User Testing program.
Qunar marks shift from meta to OTA, from PC to mobile
03/18/2015
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2:26:46 PM
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During the year Qunar has focused on growing its direct relationship with hoteliers as it looks to move away from its metasearch roots.
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